Brand Highlight: Exploring the Avant-Garde World of COMME des GARÇONS

Oct 21

In the realm of high fashion, few brands capture the essence of innovation and rebellion quite like COMME des GARÇONS. Founded in 1969 by the visionary Rei Kawakubo, this avant-garde label has continually pushed the boundaries of design since its official establishment in 1973. The brand is known for its avant-garde designs and unconventional silhouettes, deconstructed fabrics, asymmetric cuts, and monochrome colorways throughout its collections. Rei Kawakubo pioneered conceptual fashion, earning a reputation for anti-fashion and gender-fluid aesthetics. COMME des GARÇONS embodies a bold aesthetic that challenges traditional notions of beauty and form.

With a name that translates to “like boys” in French, the brand embraces a fluid approach to gender and fashion, echoing the sentiments of Kawakubo’s early inspirations, such as Françoise Hardy’s iconic song “Tous les garçons et les filles.”

https://www.youtube.com/watch?feature=shared&v=UrsdRTslzlw

COMME des GARÇONS has forged remarkable collaborations with fashion heavyweights and streetwear legends such as Fred Perry, Levi’s, Moncler, Lacoste, Louis Vuitton, and streetwear pioneers Supreme and BAPE, among others. This spirit of collaboration extends to the footwear realm, where the brand stands as a titan of luxury partnerships, aligning with sneaker giants like Converse, Nike, Salomon, ASICS, Vans, and New Balance.