Dave and Dee Brown, the founders of DeeLux, opened their first store in 1986 in their hometown of Riverside,California. “Cool Jerk” was a tiny store packed with vintage clothing and a 1965 Seeburg jukebox. In the 90’s the business was reinvented as “The Denim Bank”, serving the market for recycled Levi’s.
The first “DeeLux” opened in Costa Mesa in 2002. Evolving once again, the Browns adopted the modern buy/sell/trade formula, stocking both contemporary and vintage clothing.
Claremont Village and Old Towne Orange are the homes of the current Deelux stores.