Gen Z Aesthetics - Which Style Are You?

Posted by Dee Lux on

Generation Z as a whole are fluid in their identities and beliefs, however niche subcultures have flourished in social spaces. Which Gen Z aesthetic do you identify with? Here's a breakdown for four different looks.

by Jenavee Legaspi


  1. "It Girl" - The rise and subsequent domination of Instagram-led brands has marked the dawn of a new era in fashion. Some looks are dramatic with a maximalist flair, while others have signature design elements that make them easy to spot.
Style points: Hosiery, corsets, bold prints, leather, baby tees, silk fabrics, statement jewelry, romantic dresses, colorful and patterned knits.
Brands: LPA, Orseund Iris, I Am Gia, Paris 99, Miaou, Cult Gaia, Danielle Guizio, Paloma Wool, House of Sunny, Poppy Lissiman and Réalisation Par.
Influencers: Devon Lee Carlson, Bella Hadid
2. "Retro Contemporary" - Gen Z-ers are entrepreneurial and looking to dress the part. They're inspired by the sleek city look of the '70s and their feeds reflect an affinity for vintage luxury.  Key components of this look include nods from the past with sleek suiting, bold jackets in metallics, and leathers paired with turtlenecks and vintage denim. It feels retro but simultaneously modern.
Style points: Flared trousers, leather blazers, structured silhouettes, tailored suiting in autumnal palettes, '70s-style button-downs with long collars, bowling shirts, chunky boots and statement accessories.
Brands:  Salvatore Ferragamo, Bottega Veneta, Moncler, Marni, Bode, Wales Bonner, Mango, Massimo Dutti, Zara.
Influences: Martin Scorses’s “Goodfellas”, Danny Lomas, Callum Mullin
3. "Y2K" - Inspired by the early 2000’s this look leans heavily into logo mania. The aesthetic taps into pink and other soft pastels, with key items including bedazzled flip phones, low-rise hip-hugger denim, tube tops with fur accents, butterfly hair clips and track pants with writing across the backside.
Style points: monochrome outfits, pastels, gems.
Influencers: Paris Hilton, Devon Aoki in “Fast and Furious”

Brands: Von Dutch, Juicy Couture and Baby Phat, Unif.
4. "Grunge Guard" - This style is about comfort and carefree vibes. It references '90s grunge but is cleaner and more streamlined. The look uses irony, taking cues from "ugly" aesthetics and making them cool. This group is made up of creatives and multi-hyphenates dabbling in different artistic expressions. The style is accessible from stores on the high street but it's mixed with high fashion or items from the thrift store.
Brands: Levi's, Urban Outfitters, Off-White, Crocs, Carhartt, Vans, Drew, True Religion, Spotify, Bond, Kith.
Influences: Anwar Hadid, Justin Beiber, Post Malone, Pete Davidson
Photo credits:
Y2k style:
It Girl:
Retro Contemporary:

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